CIAC Strategic Planning Workshop a success

Officials of the Clark International Airport Corporation (CIAC) crafted their plans and programs for the rest of the year during the three-day Strategic Planning Workshop held at the Subic Holiday Villas in the Subic Bay Freeport Zone this month.

Victor Jose I. Luciano, CIAC President and CEO, said the strategic planning workshop, attended by top executives, managers, assistant managers, supervisors and employees of the corporation, was a success as plans and programs were outlined based on the inputs provided by the resource persons.

“The workshop was a success. We were able to formulate CIAC’s 2009 targets for the remainder of the year to improve the level of awareness of our personnel and the challenges facing CIAC, in particular, the Diosdado Macapagal International Airport (DMIA),” Luciano said.

Presented and discussed during the planning-workshop were the presentation of a Balance Scorecard; the performance of CIAC in the first half of 2009; a Program Review Analysis; a review of the second half targets for CIAC; and the actual status of CIAC, among others.

A presentation and review of the proposed CIAC Table of Organization and a workshop on the action plans and targets for 2010 were also discussed.

Resource persons for the three-day planning-workshop include Aviation and Logistics Development Expert Prof. Cherrylyn Rodolfo, Program Director of the Industrial Economics Program of the University of Asia and the Pacific; Retired Pilot Capt. Ben Solis of the Asia Foundation; and City of San Fernando Mayor Oscar Rodriguez. Subic Bay Metropolitan Authority (SBMA) Administrator Armand Arezza also delivered a message during the activity.

Rodolfo made a presentation on the economic situation in the aviation industry that includes economic forecasts and trends for the Philippines, the Asian Region and the global economy; Captain Solis discussed airport logistics and marketing; while Mayor Rodriguez made a presentation on “Good Corporate Governance: The City of San Fernando Experience” wherein he shared insights and wisdom to motivate CIAC employees to have a positive outlook toward the development of the DMIA.

Galang said, “The Balance Scorecard is a strategic planning and management system that will improve the activities and vision as well as strategies of a corporation to meet its targets.”

He also added that the system will improve internal and external communications, including monitoring the performance of the organization in its strategic goals.

The workshop was also attended by Bases Conversion Development Authority representatives headed by Eduardo Policarpio Jr., Corporate Planning Manager, and Arrey Perez of Finance Department. Rendy Isip