21st AdCongress formally opens with over 2,800 delegates

SUBIC BAY FREEPORT ZONE – The 21st Advertising Congress formally opened yesterday as industry leaders encouraged over 2,800 delegates to take newer perspectives to cope with the fast changing trend in advertising business. 21st Philippine Advertising Congress (PAC) honorary chair and keynote speaker Fernando Zobel de Ayala said in a press conference that, “advertising presents [...]

Top creative minds at the 21st Ad Congress

Creativity is the hallmark of advertising. The great thing about it is that anything can inspire us to be creative. Yet, the signs of a struggling economy are everywhere – the fallout of a financial crunch of worldwide proportions. The priority of businesses these days is to cut down and then persevere until the crisis [...]

Fernando Zobel de Ayala’s AdCon keynote address

Good evening ladies and gentlemen. Thank you for inviting me to be with you today. I know that this is one of the most eagerly awaited events in your industry. I feel honored to be part of this event – to be among some of the most creative minds in the country. The Ad Congress [...]

Rise of a new Araw

The Araw Awards has been consistently one of the most anticipated events during the Philippine Advertising Congress (PAC) for giving recognition to Filipino creative excellence in advertising. It is a highlight of the Ad Congress as advertising agencies eagerly wait to discover the best ads of the year. This time around, the awards body raises [...]

Naisbitt, Cunningham lead Ad Congress speakers

Two heavyweights in the realm of marketing and branding will be sharing their perspectives to the advertising industry during the 21st Philippine Advertising Congress in Subic. John Naisbitt and BJ Cunningham are the plenary speakers for the forthcoming AdCon. Naisbitt will talk about the Philippines in the context of the main developments of the first [...]

21 things to love about the 21st PAC

Only two words could send a shiver of anticipation through the entire advertising industry: Ad Congress. This is it – the year of the Philippine Advertising Congress (PAC) and it happens on November 18 to 21 in Subic Bay Free Port Zone. In here are 21 things in the ad congress you wouldn’t want to miss:

An Ad Congress like no other

What better way to commemorate the 21st Philippine Advertising Congress than to continue its drive for marketing, creative and socio-economic excellence and boost the emergence of its newfound purpose—to dedicate its success to a worthy cause. It has been said and done and what makes this ad congress more exciting is its ability to adapt [...]