Discovering the (natural) wonders of Subic

The Subic Forest Watershed Reserve (SFWR) is located in the west-central portion of the major Philippine island of Luzon, 160 km by road northwest of Manila.
It is at the northern portion of the Bataan Biogeographic Zone, which noted high biodiversity and endemism. This secondary growth, low land dipterocarp forest covers approximately 9,800 hectares of which [...]

SBMA year-end report: Exceeds Expectation in 2009, Brighter Prospects in 2010

Subic Bay Freeport closes 2009 with renewed confidence that the effects of the global economic crisis to local economy would soon be over, expressing much optimism and brighter prospects into 2010.

Top creative minds at the 21st Ad Congress

Creativity is the hallmark of advertising. The great thing about it is that anything can inspire us to be creative.
Yet, the signs of a struggling economy are everywhere – the fallout of a financial crunch of worldwide proportions. The priority of businesses these days is to cut down and then persevere until the crisis [...]

Naisbitt, Cunningham lead Ad Congress speakers

Two heavyweights in the realm of marketing and branding will be sharing their perspectives to the advertising industry during the 21st Philippine Advertising Congress in Subic.
John Naisbitt and BJ Cunningham are the plenary speakers for the forthcoming AdCon.
Naisbitt will talk about the Philippines in the context of the main developments of the first [...]

21 things to love about the 21st PAC

Only two words could send a shiver of anticipation through the entire advertising industry: Ad Congress. This is it – the year of the Philippine Advertising Congress (PAC) and it happens on November 18 to 21 in Subic Bay Free Port Zone. In here are 21 things in the ad congress you wouldn’t want to miss:

An Ad Congress like no other

What better way to commemorate the 21st Philippine Advertising Congress than to continue its drive for marketing, creative and socio-economic excellence and boost the emergence of its newfound purpose—to dedicate its success to a worthy cause.
It has been said and done and what makes this ad congress more exciting is its ability to adapt to [...]

Subic introduces cost-efficient ‘road train’ trucking system via SCTEx

SUBIC BAY FREEPORT — A trucking system popularly known as “road train” to efficiently transport bulky loads will soon be seen for the first time along the Subic-Clark-Tarlac Expressway (SCTEx).
Commonly used in Argentina, Australia, Mexico, the United States and Canada, the so-called road train or “triples” is expected to hit the SCTEx in the fourth [...]

Pacific Pearl Airways flies back to Subic

SUBIC BAY FREEPORT—Pacific Pearl Airways (PPA), a local budget airline offering domestic and foreign chartered flights, will be bringing back its plan to set up a hub here starting December with committed investments of US$10 million.
Subic Bay Metropolitan Authority (SBMA) administrator Armand Arreza and PPA president Kristoffer Jimenez signed the memorandum of agreement last week [...]

Rape of the Superhighway

The supposed “rationalization” currently being proposed by the Bases Conversion Development Authority (BCDA) on the rules that would govern the placement, installation and location of outdoor advertising, more popularly known as billboards, along the 92-kilometer stretch of the Subic-Clark-Tarlac Expressway (SCTEx) is a fitting prelude to the greatest crime against nature that could ever happen [...]

Subic seaport raises target as it breaches 2009 revenue goal

Subic Bay Metropolitan Authority’s (SBMA) Seaport Department has raised its collection target this year to P440.84 million—a bigger goal that could easily be attained due to growing maritime trade, SBMA deputy administrator for operations Ferdinand L. Hernandez said.
He said that income in seaport operations by the SBMA rose to P319.73 million in the first seven [...]

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